maxie63 maxie63
  • 01-05-2022
  • Business
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What does Integrated Marketing Communications mean?

Respuesta :

tavangely
tavangely tavangely
  • 01-05-2022

Answer:

Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.

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